This page represents information for the flagship brand of the Fiat Chrysler Automobiles US LLC car manufacturer, not the group itself, which encompasses the Dodge, Jeep, and Ram brands.
The Chrysler has been the Fiat Chrysler Automobiles’ (FCA) premium brand competing with Cadillac, Packard, Ford, and Lincoln. Chrysler became FCA’s second top-selling brand and offers luxury and near-luxury vehicles. After the Imperial brand was dropped by FCA in 1983, Chrysler became the corporation’s top-selling automobile brand.
The earliest Chrysler cars were introduced in January 1924, a year before Chrysler Corporation was created. The first Chrysler cars were launched by Maxwell Motors and included a high-compression six-cylinder engine, a seven-bearing crankshaft, a carburetor air cleaner, a replacement oil filter, and four-wheel hydraulic brakes, all of which were never before offered in a medium-priced automobiles. In 1926, Chrysler introduced the Chrysler 70, which was named for its ability to accelerate up to 70 miles per hour.
According to Consumer Reports and JD Powers, Chrysler’s quality and customer satisfaction ratings have been below average since the late 1990s. Both Consumer Reports and JD Powers have also given Chrysler low reliability ratings in the same time period.
The original Chrysler logo represented a wax seal and was meant to symbolize the premium quality of Chrysler vehicles. The second Chrysler logo included a silver-winged emblem for their cars’ radiators. The Chrysler wings were intended to represent the speed of Mercury, the Roman god. Chrysler vehicles have also included the Pentastar emblem, which includes a five-pointed star inside of a pentagon shape. From the mid-1990s, Chrysler vehicles include the silver wings with the original wax seal embedded into an oval shape in the center of the emblem.